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Movement

Movement

Movement Fitness wanted to portray the accessibility of fitness as well as the necessity of the role that fitness should play in the lives of their clients. As an athletics club, the fun, sporty appearance of accessories and apparel is juxtaposed against warm tones signifying heat and energy. The “M” of movement was designed specifically to take on the appearance of a heart beat, giving the logo and brand an upbeat and invigorating appearance.

Project Tasks

Logo
Business Cards
Merchandise
Branded Documents
Signage


Team Members

Graphic Design | Carol Benito
Web Design + Dev. | Julian Frazier